Aloe promotes hair growth and has been used for centuries as medicine for all kinds of ailments. From burns to infections to skin health, aloe has been a staple in nature's medicine cabinet. Aloe Vera naturally activates new hair growth along with the growth of already existing hair follicles by increasing the blood circulation. It made perfect sense to be used in hair care with all of the damage we do to our hair in the name of beauty. We said: Why can’t you have both beauty and health? But even better, what if you could repair the old damage while you’re at it? That’s why we created HydroHair; to promote natural beauty, health, and most of all – you.